The holiday season is here and businesses are looking to looking to boost their businesses. The holiday season brings with it a great deluge of shoppers who scour the internet to shop on the best deals and discounts. However, in recent years, this style of eCommerce as moved from the web browser to the domain of smartphones. Many users prefer to shop from their smartphone apps as these offer convenience compared to web browsers. This leaves businesses with one single option- move to mCommerce or risk losing your customers.
So, how can business persuade their users to access their shopping carts through apps and gravitate towards app-based purchases? The following tips can come handy.
1.Social Media Login: Nothing irks customers more than filling in forms and furnishing several lines of information to create an account. The best way to overcome this is to have social media login that completely eliminates this problem and allows customers to open an account quick and smoothly.
2. Least Number of Steps to Check Out: Cart abandonment is a real crisis for most businesses. The best way to overcome this is to ensure that the checkout occurs as quickly as it can. One way to ensure this is to have the least number of steps to check out. This helps capitalize on the impulse of customers and get a successful checkout. All of this adds to holiday boost-up of revenues.
3. Simple UI and Comfortable UX: An elegant UI and an intuitive UX goes a long way in ensuring customer retention. App should not have complex features that take a while to understand. The attention span of customers is very low. App developers should focus on getting users convinced about the app’s usefulness and unique proposition in that small span of initial usage.
4. In-Store Assistance: An effective customer support feature is necessary if the app is to be successful. Live support and quick resolution of issues can help businesses gain consumer trust and loyalty. This goes a long way towards reducing app uninstalls.
These tips got you thinking? Then get started today and develop an app for your retail business. Worried about tech support? Get in touch with Openwave! We are the No.1 Mobile App Development Services in Malaysia. Avail our assistance and experience a holiday season sales boost-up.