The role a logo plays in building a brand can be grossly understated. After all, it is the single defining symbol of the brand that strikes a chord with the consumers. In the era of website and app-based branding, it is important to consider the online browser/smartphone screen as a crucial element before developing a logo for your business.
So, what are the steps that you should pay attention to if you are developing one for your website? Let’s find out:
Step 1: Define the brand: When it comes to conceptualizing a logo, it is important to first be sure of what your brand is and what it represents. Businesses across the globe have a core mission and vision for the brand which should be reflected in the logo as it is the first element of the brand that catches the eye of users.
Step 2: Identify the Audience: Identifying a target audience is yet another important exercise that should be paid attention to; failing to do so could cost the brand in terms of visibility. Identify the target audience and develop a logo that resonates with them and piques their interest.
Step 3: Choose the right style: This is yet another important issue. The style that your logo incorporates should be based on the nature of your services. It can be tempting to think progressive and opt for a funky design. However, it the design doesn’t sit well with your audience, you could lose out on gaining brand value. Hence, opting for one that is grand but also comprehensible is a better option.
Step 4: Optimize for websites and mobile screen: Both websites and mobile apps carry the brand logo in strategic places. In websites, the logo is usually embellished as a thumbnail image on the browser tab and alongside the header, while on apps it is used as the app icon. Hence, it should be optimized for viewing on small screens and in icon-sized dimensions.
Enlisting the support of an expert web designer can help you come up with a logo that is best suited for your branding mediums. We, Openwave, are a leading website development company in Malaysia and offer world-class branding solutions. Hire our team today and develop a logo worthy of your brand.