For an E-commerce retailer, there is no better season than the holidays. So, running promotions during festive time will boost more traffic and sales. But knowing what kind of promotions to choose and how to set it up can be tricky. In this article, we’ll see a few advertising ideas to increase sales and public awareness for your brand.
Email – It truly works:
If you could invest in only one marketing channel, it ought to be email. But to be clear, you should also explore and test every other marketing channel. With that said, email is the best channel at your disposal, since it drives sales and traffic, promotes time sensitive deals, helps to nurture consumer loyalty, features your blog post and outperforms social media.
Provide an enticing Offer:
Free shipping is by far the biggest profit driver when it comes to online shopping. 70% of retailers stated that free shipping is the number one criterion for the customers to make a purchase. So, providing free shipping on all orders for a limited time frame is very crucial. Offering a special gift with every purchase is another great way to add value.
Market your Special Promotion on Social Media:
Among the social networks, Facebook alone has more than 1.7 billion users, while Twitter and Instagram have around 313 million users. As an e-commerce retailer, you should be aware that social media promotion plays a vital role in improving your brand’s presence.
Partner up with Global Brands:
Developing a partnership with a global organization will boost sales for both brands. When you cross-promote each brand through social networks, emails, and blogs, you can reap the benefits of higher traffic and sales.
Create valuable Content:
One of the best promotion ways to grow your e-commerce business is to post relevant content for the products. Before giving a hard shell to your customers, engage them with your products by providing valuable and understandable content.
With the holiday season just around the corner, you have to incorporate successful marketing campaigns. Just remember to start your promotions early to win a huge number of customers. If you want a million more ideas, you can contact one of the best e-commerce experts in the market.