Your website is the virtual face of your business. It is where customers will go to, to learn about your business as well as to take a look at your products and services. An informative, engaging and attractive website will help you make a better impression on visitors and potentially improve your conversion rate.
If you’re planning to build a new business website, you can choose one of the many free CMS tools out there for it like WordPress or Drupal. WordPress is, at the moment, the most popular CMS in the market and is the perfect choice for any fledgling business. Here are some irrefutable reasons why WordPress is the best bet for your business:
WordPress is an open source
WordPress is a fully open source platform, meaning you don’t have to pay to use it. A large number of developers offer free themes and plugins for WordPress, which you can use to spruce up your website and give it added functionality without having to pay for custom features. You also get access to a variety of updates for free, which keeps your website secure. WordPress has been around for a very long time, now, and is almost bug-free.
WordPress gives you an SEO boost
WordPress is very SEO friendly. Not only is the code streamlined, but you also get access to plugins that help you organize your content in a way to make it easy for search engines to index. Some of the biggest names on the internet use WordPress for the websites, like Mashable and the New York Times.
Every competent developer knows WordPress
You will need to update your website every once in a while. If you ever need professional help, you will always be able to hire a WordPress developer at a reasonable price. With lesser known CMSs, you may have to pay extra for a specialist.
Your WordPress website doubles as a blog
Every website should have a blog – it makes for a great marketing tool. WordPress has a built-in blog feature, so you don’t have to work harder to set up a separate blog on another domain.
Setting up a business website using WordPress is very easy, and there are several freely available tools you can use to speed up the process. WordPress also has a gigantic, helpful community that you can turn to for help. Alternatively, you can also get a professional WordPress developer from Openwave to build a custom website for you.