Your website is the calling card of your business. It is where a lot of prospective clients will go to get a feel for your business and, as such, you need to put your best foot forward to improve conversion rates.
Here are some steps to follow while building a website for your business:
What is your website going to do for your business?
First, you need to decide what your website is going to do for your business. Is it supposed to help you net clients or is it where you’re going to sell products and services? Design your website accordingly.
Picking the right CMS
There are several CMSs out there that can help you build a content and feature-rich website. However, each content management software solution has its drawbacks and strengths. WordPress is free, for example, but not suitable for eCommerce businesses. Magento, on the other hand, is very well suited to eStores.
Getting your website hosted
Choose a web host depending on the amount of traffic you think you’ll get. If you’re unsure, you can sign up for shared web hosting with an option to get dedicated hosting in the event your business takes off.
Use templates and plugins to make it attractive
WordPress offers a large number of free templates that can help you build a clean, gorgeous website. Plug-ins, both paid and free, will help you add functionality to it.
Organize and Create Content for your website
Finally, you need to organize your website and create content for it. Organization involves writing or placing content in such a way as to make it search engine friendly.
Regular updates are vital
The process may sound complicated, but it is quite simple. You can have a decent website up and running in no more than a couple of days if you do everything yourself. It takes a lot of industry experience and technical knowledge, though, to make an outstanding website – it may be worthwhile for you to hire the web developer to work on yours.