Are you planning on building an eStore for your business soon? There are a lot of platforms you can choose to help you build your Ecommerce store, and choosing the right platform for your business can be a confusing proposition at the best of times.
Here are some tips that should help you choose the right platform for your budding eStore:
Should you go for a Hosted platform or a Self-hosted platform?
A hosted platform is where the company gives you both the software to create your online store as well as hosting space on a server for it. A self-hosted platform, on the other hand, only gives you the software to help you create your online store. There are benefits and drawbacks to both options. A hosted platform is more stable and easier to manage in the long run, but it is usually more expensive too. A self-hosted platform is much cheaper than a hosted platform.
Most Popular eCommerce Platform Choices
If you’re planning on choosing a hosted platform, there are three platforms with the market lead at present: Shopify, BigCommerce, and Volusion. Shopify has a great user interface and add-on apps. It is very easy to customize, and you can get your store up-and-running in no time. The downside is that you can’t customize it beyond a certain extent. Volusion has even fewer customization options than Shopify, though it is very cheap to use and makes putting up your store effortless. Volusion is suited for businesses on a tight budget. BigCommerce is not as customizable as Shopify, though it gives you access to a lot of features.
The winner – Magento
If there’s one platform that surpasses the functionality offered by all the three forementioned platforms, it’s Magento. Magento is a very complex self-hosted platform that has a lot of customization options and packs quite a punch. The downside is that it is very hard to handle if you don’t have any programming knowledge – it’s almost a given that you will need expert help at some point.
It’s important that you choose the right eCommerce platform to maximize your conversion rates. Still confused on which platform to choose for your eStore? An eCommerce expert will be able to analyze your business requirements and recommend you the right one.