It can be a challenge to build a website for a hospital or to redesign one. A hospital is inherently an organization with a large number of specialized departments. Gathering data about from these departments can be a challenge as hospital employees usually don’t have time to sit around and chitchat. Also, hospitals tend to have a lot of internal politics – everyone wants to feature prominently on the website and get one up over the other departments.
If you – as an admin or a designer – are undertaking the task of building a hospital website, here are some tips that will help you streamline the process:
Focus on building up your brand
What differentiates your hospital from the rest? You should focus on building up your brand on your website and tell your story to improve your image and get patients to trust you.
Research is important
Before writing content, do some research by interviewing patients and your medical staff to find out what they expect from your website. Your website should also support your business goals, whatever they are.
Organize your content in a way that is most useful to patients
While hospitals are organized by departments, patients will often use websites to search for their particular condition. If possible, organize your website in a way that is most useful to patients.
Provide useful services
A website can provide a range of useful services to patients, like prescription refilling, online bill payments, and a quick way to connect to hospital administration.
Plan for the future
What is your website going to look like in 5 years from now? You need to play for the future by incorporating social media into your website and regularly updating it.
Too many cooks spoil the broth
While every department may want the ability and modify the content on your website, this often leads to an uneven experience for users. Consider hiring a specialist to do it for you.
Clearly, building a good website for a hospital is a monumental task, especially as users expect it to offer as good an experience as websites they surf regularly (like Facebook). It pays to hire professionals developer who’ve done it before to handle the process for you – it will save you a lot of time and money in the long run.