Did you know that Google processes over 3.5 billion searches per day and over 1.2 trillion every year? It’s important that you know how to impress Google if you want a large chunk of traffic for your site. Search engine optimization has become difficult these days, thanks to increased competition and algorithms that leave little or no wiggle room.
Here are some search engine optimization strategies that can help you boost your search engine rankings:
Use social media to put your business out there
Social media content is getting ranked highly in search engine results these days. As a result, over 75% of all marketers have a strong social media strategy in place to boost their SEO efforts. If you share useful, relevant, descriptive content on social media, users are likely to pass it on to their friends and family and generate more leads for you.
Use quality content to generate traffic
Blogs are still a great way to boost your search engine presence and generate quality traffic. You can also guest post on popular sites and blogs for backlinks – Google loves sites with back links. Infographics have become very popular recently so that you can release some of those too. You can also use videos to boost user engagement.
Make your site responsive
Traffic from mobile devices is through the roof – if your site isn’t responsive or adaptive, or if you don’t have a mobile app, you are going to lose out on a lot of business. Make your site mobile friendly.
Implement the voice search feature
Voice search is increasingly being adopted by a large number of sites. Voice search allows people to search for content conveniently, especially through their phones. We predict Google will rank sites with this feature higher than sites that don’t.
However, you must know that no amount of SEO can save your site if it isn’t well designed and doesn’t load quickly. An optimized website that looks good is more likely to hold user attention. If your website is old or looks plain, hiring a web development team for help will work in your favor.