Bolster Your Website with Visual Design to Cater to Mobile Users

Almost everyone is “on-the-go” these days, and it is has become a major challenge for websites and other content media sources to engage them. Designers are going visual – with the help of graphics, images, and animation – in an attempt to communicate with users. Not only does visual design help engage users better, but it also helps convey more information that words couldn’t in a limited time frame.

The visual design strategy is especially useful for smaller screens. It enables a business to provide a richer experience to smartphone users browsing their site, which automatically translates into a higher growth for the firm. Here are some ways you can modify or bolster your page design to cater to mobile users:

Use a grid layout

Grid layouts make your content look good and fit well together. It establishes a standard for the content on your site, making it easier to navigate – and it also helps you communicate with visitors better, as they should be able to take in your content with a glance.

Make an impact with colors

Color is an imperative aspect of visual design. You can put your visitors in a better mood, make them more cheerful, and help them feel better about your business. You can also get them to interact better with you.

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Use easily discernible icons

Your site can’t afford clutter – there simply isn’t enough room on small screens for a lot of content. You can use bold, colorful icons that convey information to your users and fit together on a grid with other icons.

Make it user-friendly

Finally, it is much harder to navigate a site on a smaller screen than it is on a larger screen. Tapping or typing content on the phone is much harder than on a desktop. Your site needs to have large buttons, lazy loading for scrolling, hamburger menus, and other visual cues that make it user-friendly.

Traffic from mobile devices is matching or even surpassing traffic from desktop PCs. Consequently, it’s a necessity that your business is mobile-friendly. To learn more about how web design can improve your site, you can consult with an experienced web development team.

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