At the moment, the average conversion rate in the eCommerce world is about 2%. The top 10% of online stores worldwide have unbelievably high conversion rates of over 10%. If your online business is hovering between 2-5%, you can improve your conversion rates by a handful of percentage points by optimizing your landing page (LP) and hooking more customers than usual.
Here are some pointers on how you can optimize your LP for a big jump in sales figures:
Come up with impressive headlines
Your LP headline has to be big, engaging, and sum up what your business is all about and what you can offer visitors in a minimum amount of words.
Enchant with beautiful images
Beautiful, custom-made or hand-drawn images can get your page to stand out and make visitors feel good about your business.
De-clutter and maximize whitespace
LPs shouldn’t be complex. De-clutter, remove excess text and maximize the use of whitespace to draw the eye to important parts of the page, like CTAs buttons or anchor text.
Craft perfect descriptions
Product descriptions on the page should be concise and to the point. Don’t overwhelm – allow visitors to scan through the product and what it can do quickly.
Be mobile compatible
The page should load quickly on mobile devices and display correctly. It should support scrolling and panning gestures on small touch screens.
Urgency with CTAs
You have to create urgency with visitors to click and engage with your LP in some way – with the help of timer-based CTAs for example.
Display social support
Visitors will be inclined to trust the opinion of your customers over anything you have to say. Display social support – like testimonials and 5-star product ratings – prominently.
If you’re not good with front-end design or you want outstanding results only a professional can deliver, it’s a good idea to recruit experienced web designers with industry to renovate your landing page for you. Not only will they be able to job better than you probably could, but they will also be able to do it quickly at an affordable price, without disrupting your regular business.