Statistics tell us that of all the time people spend online, over 25% of it is devoted to social media. With over 1.8 billion active daily users, social media presents a great opportunity for businesses worldwide to market their content and products as well as to engage customers and boost their loyalty.
Here are some tips to help you maximise customer engagement on social media in 2017:
The content you post to your social accounts has to be useful to keep customers engaged. Post useful articles related to your field and intersperse them with promotional content. A good rule-of-thumb to follow is posting one promotional piece for every seven non-promotional ones.
Schedule your posts
Social media users are scattered across the globe. A large segment of your audience may use their accounts while you’re sleeping. To ensure your posts are reaching everyone, schedule them to release during specific time slots (you can use software for this).
Visuals are critical
Human brains love beautiful pictures. Posts with attractive images are more likely to gather positive responses than those that don’t have any, no matter how well written or researched it is. A single picture can make a huge difference to how engaging it is.
Engage your customers
It’s important that you present a friendly, personable image of your business. Engage your customers wherever possible by asking questions, asking for their opinions, and getting them to share their experiences or expertise. Everyone loves to share their opinion, after all. Hand out freebies once in a while, like exclusive follower discounts.
Reuse your content
Don’t be afraid to reuse your content by posting it multiple times on different social media accounts. Not only does this help you generate more value from the content, but it will also boost your search engine rankings substantially if done right.
Also, it’s important that you use the social media network where your target demographic is likely to hang out apart from the usual platforms like Facebook. For example, if you supply fitness equipment, you’d do better by posting your content on a network for fitness enthusiasts.