We’re a couple of months into 2017 already, and you’re probably in the process of launching your SEO campaign if you haven’t done so already. Google makes minor changes to its algorithm every once in a while, so smart marketers know they have to keep their sites updated or perish.
Here are some actionable tips on 2017 SEO trends that will help make your SEO campaign more successful and your website featured high on search engine pages:
AMP to be the future
Accelerated Mobile Pages (AMP) is a relatively new offering, but Google is very serious about it. AMP pages are already featured prominently in search engine rankings. They also provide users with a great experience, because they load very fast. While they are not a direct ranking factor, we expect that to change.
301 redirects still a ranking factor
Google said recently that 301 redirects are not going to be a ranking factor anymore. However, it’s still not a good idea to use more 301 redirects than you have to, as it can negatively impact your SEO rankings. A redirected page is a dead end as far as SEO is concerned – it can’t link to any other part of your site.
Optimising for voice search
Voice searches are a big thing this year. We expect a large amount of traffic to be generated by websites that manage to think up the right phrases for voice search users. Voice searching is going to be more popular in the future, as it is easy to use, even when you are on the go.
Content to be king in 2017
Content is going to be king this year. Google’s newest update (RankBrain) ensures that keywords don’t matter as much – the quality of the content you have does. That means any content you make this year should be made for humans and not Google.
If you’re not very tech-savvy and don’t know how to get your pages SEO ready, it’s a good idea to hire SEO experts for help. They will be able to optimise your site for you in a short span of time!